Jessica Crolick Rolph ’97, MBA ’04, had already conquered the organic baby food market when she began wondering about nourishing not only young children’s bodies, but also their minds.
The Boise, ID-based mother of three had read a doctoral dissertation on the neurological development of infants that described how the brain’s intricate communication network is largely formed by experiences in the first three years of life.
“It revealed that the more you expose babies to how the world works,” she says, “the richer their neural networks become.”
Rolph recalls watching where and how her toddler son was playing—usually in one spot in the corner where his toys were, with many of them lighting up and making sounds at the touch of a button.
“I found myself questioning what we surround our babies with,” she says, “wondering if we’re giving them the opportunities they’re seeking.”
In 2017, Rolph and a co-founder launched Lovevery (pronounced “Love-every”). Its first product: the award-winning Play Gym, which targets development during a baby’s first year.
The brand has garnered awards from Parent’s Choice and Red Dot, and the Play Kits landed a spot on Time’s 2018 “Best Inventions” list. Lovevery has also developed a celebrity following, with famous moms like Jessica Alba, Gigi Hadid, Rebecca Minkoff, and Allyson Felix offering rave reviews.
Read the full story on the Cornellians website.
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