Spotify is rolling out voluntary AI labels in a beta test. The update allows listeners to view AI involvement directly in the ‘Song Credits’ section. However, the system relies entirely on voluntary disclosures from creators and rights holders.
Gordon Pennycook is an associate professor of psychology who studies human reasoning and decision making, including misinformation interventions such as labeling and warnings.
Pennycook says: “It is possible for voluntary disclosures to backfire if people who are being honest (by disclosing AI use) are punished for it, while people who are dishonest (by not disclosing AI use) avoid punishment.
“For this to be effective, it has to be possible to detect people who use AI but fail to disclose it. My sense of the current moment is that a lot of artists would place the risks of being discovered over the risks of getting caught for not disclosing – time will tell.”
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