Overview
Russell Weiner was named to the newly-created position of Chief Operating Officer at Domino’s in January 2018, also expanding to the role of President of the Americas. He previously served as president of Domino’s USA since October 2014, after joining the company initially as chief marketing officer in 2008.
In his role, Weiner is primarily responsible for marketing, operations, store growth and development for North America, Central America, South America and the Carribean – as well as overseeing the Team USA division of corporateowned stores.
Named Brandweek’s 2010 Marketer of the Year in the restaurant category, Weiner was responsible for the reinvention of Domino’s menu (over 80 percent of which is new or revamped since his arrival at the company), which led to record-setting sales increases beginning in 2010 and continuing to this day.
The advertising that launched the “new and inspired” pizza recipe was the highest-rated spot in the restaurant industry in more than 10 years of tracking conducted by the agency Millward Brown. Weiner was named one of the 10 Who Made Their Mark in 2010 by Advertising Age, joined by the likes of Betty White and Conan O’Brien.
Prior to joining Domino’s in 2008, Weiner led the marketing for Pepsi’s $14 billion North American cola business, overseeing $250 million in advertising and promotional spending. He has both Emmy and Effie award-winning television commercials to his credit, and led the development and launch of Diet Pepsi Max and Pepsi’s largest promotion ever, “Pepsi Stuff.” He was named one of Brandweek’s 2008 Top 10 Marketers of the Next Generation and was listed in Advertising Age magazine’s Top 40 Under 40 in 2007.
In February 2017, he joined the Board of Directors of The Clorox Company, also serving on its audit committee. Weiner earned his M.B.A. in marketing and international business from the New York University Stern School of Business in 2001.
He received a B.A. in government from the Cornell University College of Arts and Sciences. A native of Bronx, New York, Weiner and his wife, Wendy, have three children and currently reside in Ann Arbor, Michigan.
